Social Media Week: How the social web will influence search, boost brands and improve content

Joseph Clift

This report covers two events which were part of Social Media Week, held in London. It includes details of presentations from Facebook, Bing, I Spy, Radisson Edwardian Hotels, Meebo and Ogilvy PR.

Social Media Week: How the social web will influence search, boost brands and improve content

Joseph Clift

It seems that any client looking to reach consumers these days is obliged to develop a social media strategy.

There are well over 500m global Facebook subscribers, while Twitter is approaching the 200m mark - and both of these totals are growing fast. And where consumers go, ad dollars follow.

But the question of how best to monetise the social media space is far from being resolved; even the most media-savvy client has a lot to learn in this area. It's on this crucial question that agencies, advertisers and...

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