Online Advertising Expenditure Report Q4
INTRODUCTION
Welcome to IAB New Zealand's Insight report covering the calendar quarter, Q4, ending 31 December 2010 (Q4, 2010) and a summary of online advertising expenditure for 2010.
IAB Insight is an online advertising expenditure report produced by PwC on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).
NOTES ON THIS REPORT:
Contributors are media companies that provided information and data to PwC (refer to Appendix 4 – Contributors on page 31).
All growth percentages listed in this report are “normalised” to exclude the effect of new contributors to...