The Emotional Shopper: Why Understanding How Your Consumers Are Feeling Can Improve Business Effects

This presentation addresses the shopper's emotional response to the shopping experience. It will show how we might listen in to the shopper's internal emotional dialogue as they pass through a store.

The Emotional Shopper: Why Understanding How Your Consumers Are Feeling Can Improve Business Effects

Orlando WoodBrainJuicer Labs, United Kingdom

Wendy LanchinThe Marketing Store, United Kingdom

INTRODUCTION

The sun is shining. You’re feeling pretty good. You are in your car. But you feel a looming sense of dread. You arrive at the grocery store to the first obstacle – finding a parking space. You drive around the forecourt, your eyes are trained on a free space. Another driver muscles in on your spot. Eventually you manage to park. You approach the shopping trolleys, but you realise you need to...

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