The Emotional Shopper: Why Understanding How Your Consumers Are Feeling Can Improve Business Effects
Orlando WoodBrainJuicer Labs, United Kingdom
Wendy LanchinThe Marketing Store, United Kingdom
INTRODUCTION
The sun is shining. You’re feeling pretty good. You are in your car. But you feel a looming sense of dread. You arrive at the grocery store to the first obstacle – finding a parking space. You drive around the forecourt, your eyes are trained on a free space. Another driver muscles in on your spot. Eventually you manage to park. You approach the shopping trolleys, but you realise you need to...