Coca-Cola Project Shopper 360°: How On-Line Community Research Can Help Brands Keep Their Finger on the Pulse of Shoppers' Decision Making

Project Shopper 360 shows how brands can respond to the challenges of the post recession shopper landscape through continual dialogue with consumers.

Coca-Cola Project Shopper 360°: How On-Line Community Research Can Help Brands Keep Their Finger on the Pulse of Shoppers' Decision Making

Philip McNaughtonFace, United Kingdom

Beth Corte-RealCoca-Cola NW Europe, United Kingdom

BUSINESS CONTEXT – THE IMPORTANCE OF SHOPPER BEHAVIOUR FOR COCA-COLA

As one of the world's strongest brands, delivering consistently high brand equity scores and generating a huge amount of brand love across generations, Coca-Cola has had few problems getting people to like it. However, as the soft drinks market becomes increasingly competitive and diversified, a major challenge for Coca-Cola is ensuring that shoppers continue to actually pick...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands