Improving response rates in web surveys with default setting: the effects of default on web survey participation and permission

Researchers are increasingly using internet instruments such as email and online surveys as data-collection methods.

Improving response rates in web surveys with default setting: the effects of default on web survey participation and permission

Liyin Jin

Introduction

In recent years, with the upgrading of network technologies, researchers have developed and improved online survey techniques to collect data quickly at a relatively low cost on the internet (Roztocki 2001). In contrast to conventional methods of data gathering, such as face-to-face interviews, direct mailing and telephone interviews, web surveys are superior because they are convenient to complete, can include a wide range of questions on a variety of subjects, and provide a high level of information and...

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