Parkinson's UK
Corporate brand identity
Parkinson's UK identity refresh
The Team
PARKINSON'S UK IDENTITY REFRESH
John was diagnosed with Parkinson's at the age of 23. He wants to set straight the one in seven people who incorrectly think only older people get the condition. He also wants scientists to find a cure, and for more people to know about the UK's biggest Parkinson's charity, so that no one has to face Parkinson's alone.
This is a story that demonstrates how redesigning a charity's brand can strengthen the case for support, inspire staff and supporters and help to generate income -even...