Moorfield Media: Buy Art Fair
Museums, Galleries, Events and Visitor Attractions
Glorious Creative
EXECUTIVE SUMMARY
Event company Moorfield Media, believed there was a gap in the market for a large, ‘affordable’ contemporary art fair in the North West of England. There were numerous art fairs around the country, particularly in London, which had Frieze and the Affordable Art Fair among others.
The reality - Buy Art Fair launched in the worst period of art buying in decades:
Art values are down 70-80%
Frieze: 28 galleries pulled out in 2009
Zoo: rebranded and moved out of London's West End in 2009...