Lyons Seafoods Packaging Redesign

Lyons Seafoods are the leading UK supplier of prawns and ‘added-value’ shellfish. But despite positive trade perceptions, the Lyons Seafoods brand was doing little for consumers.

Lyons Seafoods Packaging Redesign

Packaging. Branded Food

Lyons Seafoods, Fairfield House, Fairfield Road, Warminster, Wiltshire, BA12 9DA

Reach Limited

EXECUTIVE SUMMARY

Before re-launching its brand with a new packaging design, Lyons Seafoods had a share of around 12% of a total branded seafood market worth £98.9M, where growth was slow and price promotion the norm.

The Lyons Seafoods brand held little engagement for consumers who had difficulty recalling the brand name and only connected the name with a cake and ice cream heritage.

Lyons Seafood briefed Reach to produce a credible brand that would offer consumers an alternative to more...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands