Lyons Seafoods Packaging Redesign
Packaging. Branded Food
Lyons Seafoods, Fairfield House, Fairfield Road, Warminster, Wiltshire, BA12 9DA
Reach Limited
EXECUTIVE SUMMARY
Before re-launching its brand with a new packaging design, Lyons Seafoods had a share of around 12% of a total branded seafood market worth £98.9M, where growth was slow and price promotion the norm.
The Lyons Seafoods brand held little engagement for consumers who had difficulty recalling the brand name and only connected the name with a cake and ice cream heritage.
Lyons Seafood briefed Reach to produce a credible brand that would offer consumers an alternative to more...