Jamie Oliver: Jme

Jme is a range of homeware and food products curated by Jamie Oliver. In 2009, Jamie Oliver Enterprises asked Pearlfisher to produce a range of branding and design solutions for Jme.

Jamie Oliver: Jme

Brand Identity under £100,000

Pearlfisher

EXECUTIVE SUMMARY

You'd have to be a bit of a hermit not to have heard of Jamie Oliver. For over ten years, he has graced our TV screens as a favourite celebrity chef, and has become a growing presence on the high street too - both as the face of Sainsbury's, and by licensing the Jamie Oliver brand to numerous food and kitchenware producers.

As a result, the Jamie Oliver name and image has become rather well-used. Which is why, in 2009, Jamie decided to create a brand that wasn't just about...

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