It's a Highland Spring thing: Sparkling Water

Highland Spring wanted to take their successful Sparkling Water to the next level, achieving increased sales, enhanced shelf presence and improved eco-credentials.

It's a Highland Spring thing: Sparkling Water

Branded Drink

999 Design Group

EXECUTIVE SUMMARY

Highland Spring, the UK's biggest spring water brand with 31.4% share of the overall UK market* wished to springboard their highly successful Sparkling Water to the next level by re-energising the product and simultaneously evaluating its carbon footprint,

999's brief was to take the UK's leading branded sparkling water and:

  • increase its sales performance

  • enhance its on shelf presence

  • improve its green credentials

It was a tough challenge given the backdrop, market research had revealed that the bottled water market in the UK had shrunk by...

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