Seachill: From tiddler to titan - the story of the Saucy Fish

Tesco’s chilled fish category was underperforming. To boost sales, they challenged own-brand supplier Seachill to come up with a winning product strategy.

Seachill: From tiddler to titan - the story of the Saucy Fish

Packaging

Branded Food

Elmwood

EXECUTIVE SUMMARY

THE SAUCY FISH CO.™

Imagine you're an own-brand supplier of chilled fish. One day, your key client, Tesco, challenges you to create a winning product strategy to boost sales across their entire underperforming chilled fish category.

Would you have predicted that a £22,750 design investment could, in one year, become £10million of projected sales? With next to no marketing support or promotional activity? That's what happened when chilled fish supplier, Seachill, asked Elmwood to create a brand and packaging for The Saucy...

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