Newcastle University: The Great North Museum - Hancock

Casson Mann / Nick Bell Design were briefed to devise a solution that would improve visitor access at the Hancock Museum, make collections more accessible, and bring three museum sites together.

Newcastle University: The Great North Museum - Hancock

Museums, Galleries and Expriential Environments

Casson Mann / Nick Bell Design

EXECUTIVE SUMMARY

“The Museum has been an incredible success, with visitor figures approaching 3x the annual predicted level and a 98% visitor satisfaction rate. The project has contributed significantly to the most visited attraction in the North East. The Design Team have created a series of galleries that communicate to the visitor, engaging them within environments that are seductive and compelling. The Museum is extraordinarily effective at highlighting the unique collections in a spectacular and accessible way”.

Steve McLean, Senior Manager,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands