Marks & Spencer: M&S Café

Historically, in-store cafés have played a crucial role in the success of M&S. By 2008, however, M&S’s cafes were struggling.

Marks & Spencer: M&S Café

Interiors

Leisure

KIWI&POM Ltd

“The collaborative approach on our M&S Cafés led to a design solution that widened our demographic appeal, drove sales, improved staff morale and most importantly exceeded customer satisfaction. This was probably one of the most successful joint design turn-around project in my last 30 years in leisure industry.”

Jason Danciger, Head of Hospitality, Marks & Spencer Plc

EXECUTIVE SUMMARY

Marks & Spencer has over 600 stores located throughout the UK and almost half of these contain in-store cafes. These cafes are hugely valuable to the overall success of the business,...

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