essential Waitrose

Waitrose wanted to increase awareness of its own-label everyday products and raise the profile of its in-store identity.

Essential Waitrose

Packaging

Own Brand – Food

Waitrose Graphic Design – Packaging Team

EXECUTIVE SUMMARY

The introduction of essential Waitrose in March 2009 following months of preperation, just as the recession was beginning to bite, undeniably helped Waitrose deliver the most impressive results in its history. Waitrose has since outperformed the market, growing share and increasing sales on an impressive scale, and essential Waitrose has been cited by numerous industry analysts as a key factor in achieving this unprecedented growth.

There was a significant gain on like-for-like on essential Waitroseproducts in just the first...

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