The poor, the bad, and the ugly. Looking at the future. The stress of globalization on companies, market researchers and institutes

Dieter Korczak

This paper identifies seven main trends for the pharmaceutical industry, we can identify seven main trends: global harmonization, block-buster phenomena i.

The poor, the bad and the ugly. Looking at the future: the stress of globalization on companies, market researchers and instutes

Dieter Korczak, GP Forschungsgruppe, Germany

Is there any reason for my title aside from the idea to get the attention and immediate interest of you, appreciated reader? Yes! Some of you may remember the rise of the so–called 'italo–western' in the late sixties. Their introduction in the movie world revitalised and changed the way of producing a western. In the specific movie 'ThePoor, theBadandtheUgly' three characters fought...

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