VISA: Let it rain

Visa wanted to counteract the negative effect of the economic crisis on consumers' use of Visa cards.

VISA: Let it rain

Proximity Columbia

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: COLOMBIADate program started/ended: From the 22nd of June and for one month onwards

Product Description: Visa is known as one of the largest credit and debit card franchises worldwide. Additionally the franchise has developed discount programs aiming to incentive cardholders to use their cards. Programs such as "Tuesday to invite", "Wednesday for you" or "Delivery" were implemented as the perfect excuse to use the cards.

Advertiser/Client Name: VISAMedia Channels: Other Website: www.worldwithoutcrisis.com

STRATEGY...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands