Travelers Insurance: Travelers One2One Direct Marketing System
Lexis Nexis Insurance Solutions
ENTRY INFORMATION
Category: InsuranceCountry where program ran: United StatesDate program started/ended: January to December 2009
Product Description: Travelers Insurance is a leading carrier for automobile and homeowners insurance marketed through independent insurance agents. To help busy agents compete in today's marketplace, an innovative online platform has been developed that enables agents to generate their own direct marketing campaigns right from their desktop without having to manage production
Advertiser/Client Name: Travelers InsuranceMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
Travelers insurance relies...