Travelers Insurance: Travelers One2One Direct Marketing System

Travelers Insurance needed to help its agents use new online marketing tools to increase sales. While the online tool provided exceptional customization of marketing material right from an agent's desktop, a campaign was needed to help agents to understand and use the tool.

Travelers Insurance: Travelers One2One Direct Marketing System

Lexis Nexis Insurance Solutions

ENTRY INFORMATION

Category: InsuranceCountry where program ran: United StatesDate program started/ended: January to December 2009

Product Description: Travelers Insurance is a leading carrier for automobile and homeowners insurance marketed through independent insurance agents. To help busy agents compete in today's marketplace, an innovative online platform has been developed that enables agents to generate their own direct marketing campaigns right from their desktop without having to manage production

Advertiser/Client Name: Travelers InsuranceMedia Channels: Direct Mail

STRATEGY

Marketplace Challenge:

Travelers insurance relies...

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