Toys R Us: BirthdaysRUs.com/Geoffrey's Birthday Club Website
True North Inc.
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: USDate program started/ended: March 2009
Product Description: Toys 'R' Us (TRU) is the world's leading dedicated toy and baby products retailer. Geoffrey's Birthday Club (GBC) is their loyalty program providing benefits for registered parents and their children on their birthdays. Birthdaysrus.com (BDRU.com) is the club's website destination for party information, club registration, shopping links and fun and activities for children.
Advertiser/Client Name: Toys R UsMedia Channels: Web DevelopmentWebsite:...