The Agency: What if it never arrived?
Action Ambros
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: South AfricaDate program started/ended: September to October 2008
Product Description: Courier service
Advertiser/Client Name: The AgencyMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
Couriers are a dime a dozen but in this industry they particularly need to be reliable on time and never miss a delivery or catastrophic events are set in motion. SO& what does the legal profession react to?? Documents are of extreme importance to them and if they don't get...