TD Insurance Meloche Monnex: Protected
Hamelin Martineau Advertising Marketing Design Inc.
ENTRY INFORMATION
Category: InsuranceCountry where program ran: CanadaDate program started/ended: 1st January 2009 to 31st October 2009
Product Description: Home and auto insurance for consumers.
Advertiser/Client Name: TD Insurance Meloche MonnexMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
TD Insurance Meloche Monnex (TDIMM) is the group insurance division of TD Insurance, a member of the TD Bank Financial Group, one of Canada's largest banking groups. We rank first in Canada in the property and casualty (P&C) direct insurance market, first in...