Sea Shepherd Conservation Society: Whale Shark Gamble
BBDO Proximity Singapore
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: SingaporeDate program started/ended: March 2009 to February 2010
Product Description: Resorts World Singapore was to acquire a whale shark. The Sea Shepherd Conservation Society raised public awareness and petitioned for policymakers to reverse their decision. We betted on how long the whale shark would survive on Facebook, a hard-hit to make a point the casino was gambling with animals' lives.
Advertiser/Client Name: Sea Shepherd Conservation SocietyMedia Channels: Social Networking
STRATEGY
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