Royal Mail: Shoe Polish

The Royal Mail wanted to generate leads for companies that would consider advertising on paper statements but needed to grab attention for this often overlooked advertising opportunity.

Royal Mail: Shoe Polish

Proximity London

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: September 2009

Product Description: Royal Mail's Statement Optimisation Tool: a free online tool to help businesses get more value from their transactional mail (i.e. bills and statements sent to customers).

Advertiser/Client Name: Royal MailMedia Channels: Direct MailWebsite: http://www.greatstatements.co.uk/

STRATEGY

Marketplace Challenge:

Research indicated that Transactional Mail was a missed opportunity within most companies. Brands spend millions on their TV, press and outdoor, but pay little attention to the piece of...

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