Royal Mail: Shoe Polish
Proximity London
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: September 2009
Product Description: Royal Mail's Statement Optimisation Tool: a free online tool to help businesses get more value from their transactional mail (i.e. bills and statements sent to customers).
Advertiser/Client Name: Royal MailMedia Channels: Direct MailWebsite: http://www.greatstatements.co.uk/
STRATEGY
Marketplace Challenge:
Research indicated that Transactional Mail was a missed opportunity within most companies. Brands spend millions on their TV, press and outdoor, but pay little attention to the piece of...