Pepsi Max: Black Can
BBDO Belgium
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: BelgiumDate program started/ended: 9th March to 31st May 2010
Product Description: Pepsi Max, another name for Diet Pepsi in Belgium.
Advertiser/Client Name: PepsicoMedia Channels: Email Mobile Social Networking TV/Video/Radio Web Advertising Web Development Other Website: http://awards.microsite.be/pepsimax/blackcan
STRATEGY
Marketplace Challenge:
Belgian youngsters are prejudiced towards Pepsi MAX, Pepsi's Diet Cola. Not because they don't like the taste of it. They just aren't familiar with Pepsi because they never...