Panasonic Germany: Master Niu Viu
Proximity Germany GmbH
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: GermanyDate program started/ended: 4th December 2009
Product Description: Panasonic Blu-ray player
Advertiser/Client Name: Panasonic Germany, Panasonic Marketing Europe GmbHMedia Channels: InsertTV/Video/RadioWebsite: www.myaward.info/bluray
STRATEGY
Marketplace Challenge:
In a highly competitive environment, it is necessary to present the new Blu-ray technology in an interesting and attractive way as well as establish a close link between Panasonic, one of the leading manufacturers of Blu-ray devices, and the overall topic of Blu-ray in the...