Panasonic Germany: Master Niu Viu

Panasonic hoped to interest younger consumers in both Blu-Ray and Panasonic. A campaign was created to make Blu-Ray technology come alive through the use of an animated character, Master Niu Viu, and his opponent, Look Away.

Panasonic Germany: Master Niu Viu

Proximity Germany GmbH

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: GermanyDate program started/ended: 4th December 2009

Product Description: Panasonic Blu-ray player

Advertiser/Client Name: Panasonic Germany, Panasonic Marketing Europe GmbHMedia Channels: InsertTV/Video/RadioWebsite: www.myaward.info/bluray

STRATEGY

Marketplace Challenge:

In a highly competitive environment, it is necessary to present the new Blu-ray technology in an interesting and attractive way as well as establish a close link between Panasonic, one of the leading manufacturers of Blu-ray devices, and the overall topic of Blu-ray in the...

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