Norwegian Peoples Aid: No address - no identity

NPAid needed to boost donations in a year that not only showed declining new sponsorships but the loss of existing sponsors.

Norwegian Peoples Aid: No address - no identity

McCann

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: NorwayDate program started/ended: December 2009

Product Description: Norwegian People's Aid (NPAid) is a humanitarian organization with its roots in the Norwegian Labour Movement. We support people in their struggle for more influence over their own lives and in the development of their societies.

Advertiser/Client Name: Norwegian Peoples AidMedia Channels: Direct Mail

STRATEGY

Marketplace Challenge:

2009 was the worst year ever for non-profit organizations depending on income from sponsors and donors! The global financial crisis put...

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