Nationwide: Mobile App
Rosetta
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: USADate program started/ended: Ongoing from April 2009
Product Description: Nationwide is one of the largest insurance and financial services companies in the world, focusing on domestic property and casualty insurance, life insurance and retirement savings, asset management, and strategic investments.
Advertiser/Client Name: NationwideMedia Channels: MobileTV/Video/RadioWebsite: http://web05.brulant.com/Interactive/Nationwide/webby/index.html
STRATEGY
Marketplace Challenge:
The auto insurance industry is one fraught with marketing challenges - most notable are a low interest product with little differentiation, and a highly competitive...