LoJack: Laptop
di Paola WPP
ENTRY INFORMATION
Category: Information TechnologiesCountry where program ran: ArgentinaDate program started/ended: 15th October to 15th December 2009
Product Description: In case of theft or loss, LoJack for Laptops tracks the notebooks and enables to remotely delete the information it contains.
Advertiser/Client Name: LoJackMedia Channels: Direct Mail Other
STRATEGY
Marketplace Challenge:
The goal was to generate meetings with CEOs from several companies in order to present them with a corporate-oriented product: LoJack For Laptops. These people are used to receiving a great amount of communications, therefore...