LoJack: Laptop

LoJack needed to get through to CEOs to sell its security solution that allows users to track stolen laptops and remotely erase sensitive data.

LoJack: Laptop

di Paola WPP

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: ArgentinaDate program started/ended: 15th October to 15th December 2009

Product Description: In case of theft or loss, LoJack for Laptops tracks the notebooks and enables to remotely delete the information it contains.

Advertiser/Client Name: LoJackMedia Channels: Direct Mail Other

STRATEGY

Marketplace Challenge:

The goal was to generate meetings with CEOs from several companies in order to present them with a corporate-oriented product: LoJack For Laptops. These people are used to receiving a great amount of communications, therefore...

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