Latino Cultural Center: Vivan Los Muertos

The Latino Cultural Center hoped to bring more visitors and keep the Mexican tradition of the Day of the Dead alive in the U.S.

Latino Cultural Center: Vivan Los Muertos

Dieste

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 15th September to 2nd October 2009

Product Description: A multidisciplinary arts center that presents Latino artists in the visual and performing arts, film, and literature, the LCC also supports local artists and arts organizations by developing and celebrating Latino art and culture.

Advertiser/Client Name: Latino Cultural CenterMedia Channels: TV/Video/Radio Web Advertising

STRATEGY

Marketplace Challenge:

The Latino Cultural Center gets few visitors and has tried to attract the public in different ways, keeping in...

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