IBM Sweden: CIO Professional Training Forum
Ogilvy One Stockholm
ENTRY INFORMATION
Category: Information TechnologiesCountry where program ran: SwedenDate program started/ended: November 2008 to February 2010
Product Description: CIO Forum is an exclusive membership program which IBM launched for CIO:s and IT-managers in Sweden in 2004. IBM does not communicate with the members on a regular basis, instead they are invited to a 3-hour event twice a year.
Advertiser/Client Name: IBM SwedenMedia Channels: Direct MailOtherWebsite: http://kaffe.bahnhof.se/dma_ibm
STRATEGY
Marketplace Challenge:
Being the number one business leader within IT management, the...