IBM Asean: Winning Chip

IBM wanted to draw customers away from the competition. A campaign was created to show that the company had IT solutions for the changing world and for changing economic conditions.

IBM Asean: Winning Chip

OgilvyOne Malaysia

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: 6 ASEAN CountriesDate program started/ended: 14th to 30th September 2009

Product Description: IBM provides leading edge IT solutions, covering systems, storage and infrastructure.

Advertiser/Client Name: IBM ASEANMedia Channels: Direct Mail Other Website: http://www.our-work.com.my/echo10/winningchip

STRATEGY

Marketplace Challenge:

Before 2009. IBM recognised that businesses and IT infrastructures everywhere were confronted by fundamental changes in the world. " Global integration: The world's becoming 'flatter'. Organisations needed to be 'smarter' in embracing these changes in their business structure...

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