Four'n Twenty Meat Pies: Magic Salad Plate

Four'N Twenty Meat Pies needed to re-engage existing customers and draw new ones. It launched a campaign that featured the Magic Salad Plate, an image that poked fun at the "health nut" mentality that kept many from enjoying the company's product.

Four'n Twenty Meat Pies: Magic Salad Plate

Clemenger Proximity/BBDO Melbourne

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: AustraliaDate program started/ended: 13th July to 31st December 2008

Product Description: The Four'N Twenty meat pie has had a long history of success as the unpretentious, honest and satisfying lunch for guys. It's been a staple of the hard working Aussie man's diet for decades, valued for its workman-like honesty and getting the job done.

Advertiser/Client Name: Four'n Twenty Meat PiesMedia Channels: Insert TV/Video/Radio Other

STRATEGY

Marketplace Challenge:

The...

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