Equifax: Facebook fan page

Equifax wanted to gain a presence on Facebook to connect with consumers. The company launched a campaign that welcomed interaction with consumers and portrayed the company as open and transparent.

Equifax: Facebook fan page

BKV, Inc.

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: USADate program started/ended: July 2009 to March 2010

Product Description: Equifax is the oldest consumer credit reporting agency in the United States, and offers a host of personal solutions to help consumers manage their credit, debt, and personal identity.

Advertiser/Client Name: EquifaxMedia Channels: Social NetworkingWebsite: http://www.facebook.com/Equifax

STRATEGY

Marketplace Challenge:

Equifax is the oldest consumer credit reporting agency in the United States, and offers a host of personal solutions to help consumers manage their...

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