DKV: Hotel-check Web Guerilla

DKV wanted to convince consumers of the need for travel health insurance. Knowing it was best to reach people when they were planning a trip, the company's campaign focused on Zoover, a popular travel website that features hotel reviews and photos.

DKV: Hotel-check Web Guerilla

OgilvyOne worldwide GmbH

ENTRY INFORMATION

Category: InsuranceCountry where program ran: GermanyDate program started/ended: 23rd November 2009 to February 2010

Product Description: DKV is one of Germany's biggest private health insurance companies. Besides the classical health insurance they also offer travel health insurances.

Advertiser/Client Name: DKV Deutsche Krankenversicherung AGMedia Channels: Web AdvertisingWebsite: http://www.ourwork.de/DKV_Hotelcheck_E/index.html

STRATEGY

Marketplace Challenge:

As Germans are frequent travelers, there's generally a big market for travel health insurances - one of the still growing markets. Nevertheless, it's hard to get the consumer involved as...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands