ComHouse: The Free-range employees campaign

Klart Svar wanted to stand out against bigger competition as the charming underdog by helping late adopters of wireless office services to understand their options.

ComHouse: The Free-range employees campaign

McCann Norway

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: 28th September 2009

Product Description: Selling the concept of "The wireless company" i.e. telecom solutions for companies.

Advertiser/Client Name: ComHouseMedia Channels: Direct Mail

STRATEGY

Marketplace Challenge:

Klart Svar is a nationwide telecom retail chain. It is well known as a full service supplier of mobile phones and wireless office solutions. The marketplace is dominated by five large retail chains, more or less offering the same services to the same customers at the same price....

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