Chipotle: Burrito in a Bag
Hacker Group
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: USADate program started/ended: October 2009 to January 2010
Product Description: Chipotle Mexican Grill is a quick service restaurant chain specializing in large burritos and tacos, and known for its philosophy of "Food with Integrity."
Advertiser/Client Name: ChipotleMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
Chipotle Mexican Grill is a different kind of fast food restaurant, right down to their philosophy known as "Food with Integrity." With fresh ingredients (acquired locally whenever possible), sustainably raised meats and recyclable...