BBC TV Licensing: We know, you know
Proximity London
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: UKDate program started/ended: August 2009 to January 2010
Product Description: The UK TV Licence. The law requires that everyone who watches television programmes as they are being shown on TV needs to have a TV Licence, no matter what device they use - be that a television, computer, mobile phone or even a games console.
Advertiser/Client Name: BBC TV LicensingMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
For decades, students knew if they took a TV...