ABC Entertainment: Grey's Anatomy Moments Facebook Application

ABC Entertainment hoped to boost declining ratings for Grey's Anatomy. To re-engage fans, it created a Facebook application to promote the new season.

ABC Entertainment: Grey's Anatomy Moments Facebook Application

True North Inc.

ENTRY INFORMATION

Category: Publishing/EntertainmentCountry where program ran: USDate program started/ended: September 2008

Product Description: The ABC television show, Grey's Anatomy

Advertiser/Client Name: ABC EntertainmentMedia Channels: Social NetworkingWebsite: portfolio.truenorthinc.com/greys_moments

STRATEGY

Marketplace Challenge:

Grey's Anatomy had taken a serious drop in rating and viewership in its previous season. ABC wanted to launch a Facebook app to help re-engage and bring back loyal fans, and create buzz around the new season. With millions of Facebook fan pages and applications it was imperative...

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