World Vision US: 2010 Holiday Catalog Campaign

World Vision needed to raise funds at the holidays for its charitable programs. It launched a multimedia campaign centered around a catalog that encouraged prospective donors to share the true spirit of Christmas.

World Vision US: 2010 Holiday Catalog Campaign

Russ Reid

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: United StatesDate program started/ended: 1st October 2009 to 31st December 2009

Product Description: World Vision, the world's largest Christian international relief and development organization, serves more than 100 million people in nearly 100 countries. A fast-growing, successful component of their fundraising portfolio is the Christmas gift catalog. Donors choose charitable gifts, in honor of loved ones, to benefit children and families in poverty.

Advertiser/Client Name: World Vision U.S.Media Channels: CatalogOtherWebsite: www.worldvisiongifts.org

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