Telefónica Empresas: A message in a bottle

Telefónica wanted to position itself as a technological leader and highlight its ability to innovate.

Telefónica Empresas: A message in a bottle

OgilvyOne Spain

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: SpainDate program started/ended: May 2009

Product Description: Annual event with Telefónica's most valuable clients/clients with the greatest potential called "48 hours with Telefónica" with the aim of consolidating Grupo Telefónica's image as a technological leader in possession of the innovative services necessary to constantly meet clients' needs and expectations.

Advertiser/Client Name: Telefónica EmpresasMedia Channels: Web AdvertisingWebsite: www.ogilvyone.es

STRATEGY

Marketplace Challenge:

The event is held every year and every year an advertising campaign is...

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