Starbucks & (RED): Love Project Integrated Campaign
BBDO New York
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: United StatesDate program started/ended: 17th November 2009 to 31st March 2010
Product Description: Starbucks is an international coffee company that offers an exceptional coffee experience.
Advertiser/Client Name: Starbucks & (RED)"Media Channels: TV/Video/RadioWebsite: http://submissions.bbdo.com/2010/starbucksred-love/
STRATEGY
Marketplace Challenge:
Starbucks is about more than just coffee. It is in the company's DNA for the coffee and Starbucks itself to play a role in the community. Because of this, we wanted to help Starbucks break...