Royal Mail: Iron Envelope

Royal Mail needed to inform potential large-volume mailers that Royal Mail Tracked could handle packages up to 15kg.

Royal Mail: Iron Envelope

Proximity London

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: 1st March 2010

Product Description: Royal Mail Tracked is a cost efficient delivery solution providing secure tracked delivery of non-urgent packets & parcels (within 2-3 days) for Royal Mail's business customers.

Advertiser/Client Name: Royal MailMedia Channels: Direct MailWebsite: www.royalmail.com/heavy

STRATEGY

Marketplace Challenge:

Royal Mail's most valuable customers don't think of them as an option for sending high volumes of heavy packets & parcels. Enhancements were made to Royal Mail Tracked...

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