RAPP Colombia: The First Autopersonalizable Direct Mail

Rapp Columbia wanted to highlight its ability to put the client in control of direct mail and the latest digital techniques.

RAPP Colombia: The First Autopersonalizable Direct Mail

RAPP Colombia

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: ColombiaDate program started/ended: 15th December 2008 to 15th January 2009

Product Description: "RAPP is a global network of direct marketing agencies. Services include direct marketing, CRM, relationship marketing, and all other data-driven communications.In Colombia, RAPP has offices in two cities: Bogotá and Medellín."

Advertiser/Client Name: RAPP ColombiaMedia Channels: Direct MailOther

STRATEGY

Marketplace Challenge:

RAPP is a worldwide leader in direct marketing, and in Colombia it has an unbeatable reputation for...

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