Quorum Federal Credit Union: Fall Term Account Campaign
True North Inc.
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: USDate program started/ended: September 2009
Product Description: Quorum offered a 15-month term account to current members and new members and a special 8-month term account rate to celebrate a 1-year anniversary and a branch grand re-opening.
Advertiser/Client Name: Quorum Federal Credit UnionMedia Channels: Direct MailEmailInsert
STRATEGY
Marketplace Challenge:
Due to the state of the economy in the fall of 2009, Quorum was losing deposits from its members. With...