NetCom GSM AS: Free Ride

NetCom's wanted to emphasize its ability to innovated, compared to its much larger competitor. When it came time to launch its new 4G wireless broadband service, a world first, it took the opportunity to make a huge impression.

NetCom GSM AS: Free Ride

McCann Norway

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: 8th-14th December 2009

Product Description: TeleCom

Advertiser/Client Name: NetCom GSM ASMedia Channels: Direct Mail

STRATEGY

Marketplace Challenge:

Norwegian Telecom operator, NetCom is the number one challenger to the former state monopolist Telenor. They can never match the overall broadness of their portfolio of services. They need to be percieved as streetsmart and innovative. They need to be percieved as a true challenger you emotionally want shall succeed.

Target audience: Business-to-Business

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