Internationale Gesellschaft für Menschenrechte Deutsche Sektion e.V.: Organs on offer supplement

IGFM's goal was to make the public aware of illegal organ trade and raise contributions to support the organization.

Internationale Gesellschaft für Menschenrechte Deutsche Sektion e.V.: Organs on offer supplement

OgilvyOne worldwide GmbH

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: GermanyDate program started/ended: December 2009

Product Description: ISHR stands for watching the human rights worldwide. One of the tasks is to fight against illegal organ trade.

Advertiser/Client Name: Internationale Gesellschaft für Menschenrechte (IGFM) Deutsche Sektion e.V.Media Channels: Print

STRATEGY

Marketplace Challenge:

The German section of ISHR is tackling the problem of illegal organ trade. Our task was to make the general public aware of this controversial issue, in order to...

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