Internationale Gesellschaft für Menschenrechte Deutsche Sektion e.V.: Organs on offer supplement
OgilvyOne worldwide GmbH
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: GermanyDate program started/ended: December 2009
Product Description: ISHR stands for watching the human rights worldwide. One of the tasks is to fight against illegal organ trade.
Advertiser/Client Name: Internationale Gesellschaft für Menschenrechte (IGFM) Deutsche Sektion e.V.Media Channels: Print
STRATEGY
Marketplace Challenge:
The German section of ISHR is tackling the problem of illegal organ trade. Our task was to make the general public aware of this controversial issue, in order to...