Guide Dogs: Support Scent

Guide Dogs needed to draw support from new donors and raise awareness, all while making sure not to exclude the blind people it supports.

Guide Dogs: Support Scent

Clemenger Proximity/BBDO Melbourne

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: 28th February 2010 launch

Product Description: One of the greatest struggles blind people face due to their condition is isolation. Guide Dogs Australia, the country's leading organisation for services to the blind, devote themselves tirelessly to ending this isolation.

Advertiser/Client Name: Guide DogsMedia Channels: InsertPrintTV/Video/RadioWeb AdvertisingWebsite: http://www.supportscent.com

STRATEGY

Marketplace Challenge:

During a tough year in terms of charity donations, we had to draw support for the blind, invite new...

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