Guide Dogs: Support Scent
Clemenger Proximity/BBDO Melbourne
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: 28th February 2010 launch
Product Description: One of the greatest struggles blind people face due to their condition is isolation. Guide Dogs Australia, the country's leading organisation for services to the blind, devote themselves tirelessly to ending this isolation.
Advertiser/Client Name: Guide DogsMedia Channels: InsertPrintTV/Video/RadioWeb AdvertisingWebsite: http://www.supportscent.com
STRATEGY
Marketplace Challenge:
During a tough year in terms of charity donations, we had to draw support for the blind, invite new...