GivBlod: Why not - donate blood?

GivBlod needed to draw new blood donors among those 18–28 years old. A campaign was launched to help people understand the benefits and decide whether there were really any reasons they shouldn't give, other than indecision.

GivBlod: Why not - donate blood?

RelationshusetGekko

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: November-December 2009

Product Description: GivBlod (Give Blood) is a humanitarian NGO working to collect and provide blood supplies for all the hospitals in the Greater Copenhagen area. GivBlod is a co-operation between The Capital Region of Denmark and Bloddonorerne (The blood donors) in this region.

Advertiser/Client Name: GivBlodMedia Channels: Direct Mail Email Web Development Website: www.hvorforikkegiveblod.dk + www.twitter.com/givblod

STRATEGY

Marketplace Challenge:

The 230.000 Danish blood donors (75.000 of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands