Eniro: Treasure Hunt

Eniro wanted to promote its new online map service and distance itself from its traditional directory assistance service.

Eniro: Treasure Hunt

Ogilvy

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: SwedenDate program started/ended: 1st February to 14th March 2010

Product Description: Eniro, the Swedish directory inquiry service, launched a new online map service with many new functions. The featured new function was an upgraded Street View mode.

Advertiser/Client Name: EniroMedia Channels:Website: http://kaffe.bahnhof.se/dma2010/treasurehunt/

STRATEGY

Marketplace Challenge:

The challenge was that the two competitors, Google maps and Hitta, already had street view and the other new features weren't strong enough to build an entire campaign on. Eniro's street...

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