Chrysler Belgium Luxembourg: Dodge - Baby Made On Board
BBDO Belgium
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: BelgiumDate program started/ended: 14th June 2008 to 15th March 2009
Product Description: The Dodge Journey is a family car.
Advertiser/Client Name: Chrysler Belgium LuxembourgMedia Channels: Direct MailEmailPrintTV/Video/RadioWeb AdvertisingWeb DevelopmentWebsite: http://awards.microsite.be/Dodge/BabyMadeOnBoard
STRATEGY
Marketplace Challenge:
In 2007 we launched Dodge on the Belgian market as THE macho car brand with cars as the Nitro, the Viper and the RAM. Dodge as a brand isn't as big as in...